There are Hollywood stars, pop stars and then there is Charlie Epstein, a financial consultant star.
Charlie was a normal consultant who sold normal consultations to normal people.
This was until he decided he was tired of working an inhumane amount of hours, waiting outside the door of his customers who unfailingly had no intention of welcoming him, and bringing home increasingly disappointing results.
Does this remind you of anything?
The effort you make, day after day, to make your customers welcome you, the “no” you receive without having even opened your mouth, perhaps?
Now, these were exactly the same ones that Charlie Epstein received before moving from the offices of his potential clients to the Fox Business recording studios.
His transition from a normal financial consultant to an undisputed authority in the sector began years earlier, when he decided that he would no longer fight his battle in the crowded market of indifference.
There are about 285 thousand financial advisors in the United States, probably with the exact same professionalism as Charlie, with the same identical training, the same expertise and the same skills.
So why haven’t any of them ever gone on television? Why aren’t they obsessively sought after by customers?
The reason is simple, all these people end up in the trap in which you have also found yourself: they think that by doing their job well they will be appreciated and that there is nothing else they can do but roll up their sleeves and continue on their way.
I’m sure you know how to do your job, I’m sure you’re an incredibly competent professional.
However, I am equally certain that, as in the case of financial advisors, the competition is also ruthless in your sector the and the people who your exact same job are everywhere.
The only way you can get out of this nightmare and make customers look for you and not vice versa is exactly this: turn yourself into an authority.
And it’s also what any person who wants to grow their business must do. As a leader, you can actually position yourself as the indisputable expert, like that professional with whom everyone craves to work.
The 2019 edition of Winning Salesman will focus on all the real tools, most concrete strategies and necessary procedures that you need to implement in your company now in order to acquire the power of authority and start your transformation, just as Charlie did.
In a nutshell, everything you need to:
– be able to sell a greater amount of products or services per transaction, without resistance from customers and without having to cut prices to do so;
– be welcomed by even the most prestigious or important clients who wouldn’t even look your way in the past;
– give a sense of urgency to all customers, who will suddenly stop postponing and want to get started immediately, with deposits and substantial advance payments ready.
And this is only an infinitesimal part of what I will help you achieve during the next Winning Salesman, to be held in Barcelona from November 28th to December 1st, 2019.
If you are dying to find out what other promises I’m committed to making you, click on the button below.
Rock ’n’ Roll!
Frank