Mcdonald’s, Burger King, Moncler and Marketing Idiots.
Marketing is not difficult. It’s made difficult to give the illusion of who knows what kind of saintly, creative, brainy aura that gets brilliant ideas from hyperuranion—that are of course, inaccessible to most people. But that’s not exactly the case. The first inviolable rule of marketing is: ONLY communicate your differentiating idea. To put it…Read