MERENDA METHOD

Native, The Deodorant That Is Not A Chemical Experiment

marketing
Selling the business to an American multinational company just two and a half years after opening? This is exactly the happy epilogue of Native, the natural deodorant brand founded by Moiz Ali and sold in 2017 to Procter & Gamble for 100 million dollars. The interesting fact is that, at the time of acquisition, Native…
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Are you the “all you can eat” buffet of your sector?

sales
Hidden in the basement of a building, located next to a Tokyo subway station, is the tiny Sukiyabashi Jirō restaurant, run by the self-named Master Jirō, who has dedicated all of his 93 years to perfect the art of sushi. Jirō Ono is a true legend of the sector and a few years ago he…
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Small Guide To Differentiating A Pair Of Tights

marketing
As I always say, there is no future in the market, or at least not a bright future like the one I wish for my students, for those who remain undifferentiated and limit themselves to doing what others do but a little less. The typical “best product at the lowest price” strategy is intended to…
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“La Settimana Enigmistica”, An Italian Icon

brand positioning
“The magazine that boasts countless attempts at imitation” and “The first puzzle magazine foundation and diffusion”. Two statements that immediately bring to mind the queen of Italian summers, the most widespread pastime under the umbrella, in waiting rooms and in moments of relaxation … I’m obviously talking about Puzzle Week. Published for the first time…
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