Blog - Merenda Method

From The Stables To The Stars: The “Shortcut” To Becoming An Authority

Given that there are many fundamental elements to be taken into account in order to be successful with one’s own business, one of the most useful for both short and (especially) long term is to transform yourself into an authority of your industry. Obviously, in order for you to establish yourself as an authority in…

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If you’re still calling cold, this is for you…

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In the fall of 2011, the Keller Center for Research at Baylor University in Texas carried out a study to quantify the importance and effectiveness of cold calling as a tool to acquire customers on a totally unqualified list. The experiment involved 160 agents from all over the United States. Each agent was provided with…

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You have never seen the Dr. Oz show?

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Since its airing in 2009, “The Dr. Oz Show” has become one of the most successful TV shows in America—and subsequently in Italy. With its host, Dr. Mehmet Oz—cardiothoracic surgeon and teacher at Columbia University in New York—each episode is divided into several segments, which usually involve both famous and unknown guests with whom Dr.…

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