MERENDA METHOD

If you’re still calling cold, this is for you…

sales
In the fall of 2011, the Keller Center for Research at Baylor University in Texas carried out a study to quantify the importance and effectiveness of cold calling as a tool to acquire customers on a totally unqualified list. The experiment involved 160 agents from all over the United States. Each agent was provided with…
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You have never seen the Dr. Oz show?

sales
Since its airing in 2009, “The Dr. Oz Show” has become one of the most successful TV shows in America—and subsequently in Italy. With its host, Dr. Mehmet Oz—cardiothoracic surgeon and teacher at Columbia University in New York—each episode is divided into several segments, which usually involve both famous and unknown guests with whom Dr.…
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A Lesson On Authority From The Queen Of Fashion

sales
With her unmistakable bob and ubiquitous sunglasses—which make her inscrutable to the eyes of those present during fashion shows—she is universally recognized as “the most influential figure in fashion.” This is Anna Wintour, the iron lady of fashion for over 30 years now. In fact, after becoming director of Vogue America in 1988, Anna managed…
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Would you know how sell toilet paper online?

marketing
One of the tasks that is fundamental for you to constantly do is communicate with your customers. In fact, just like you, they too move at the speed of light, chasing one undertaking after another without ever stopping to do things… It is perfectly normal in such a context that they completely forget about you,…
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From Smelly Waiting Rooms To Fox Business

brand positioningsales
There are Hollywood stars, pop stars and then there is Charlie Epstein, a financial consultant star. Charlie was a normal consultant who sold normal consultations to normal people. This was until he decided he was tired of working an inhumane amount of hours, waiting outside the door of his customers who unfailingly had no intention…
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