Since its airing in 2009, “The Dr. Oz Show” has become one of the most successful TV shows in America—and subsequently in Italy.
With its host, Dr. Mehmet Oz—cardiothoracic surgeon and teacher at Columbia University in New York—each episode is divided into several segments, which usually involve both famous and unknown guests with whom Dr. Oz discusses different topics.
Despite the judgment of critics, Dr. Oz remains one of the most popular figures in the health field. And many of the products that appear in his programs have sold out in the hours following broadcast, so often that they’ve even come up with the phrase “Dr. Oz Approved ” for products that have been selected and verified by him.
But has Dr. Oz achieved all this because he is actually the best doctor on earth?
There are probably hundreds of doctors with more achievements and degrees. And over the years, some medical colleagues have even questioned several of his claims.
But regardless of this, Dr. Oz talks and people buy.
Now, clearly I’m not saying that you have to become a TV star or that you have to develop showman skills to be able to sell to your customers more easily.
Just as I assume that you are actually capable, experienced and good at doing your job.
However, the mechanisms that lead people to blindly trust characters like Dr. Oz are undoubtedly the same ones that you need to implement as soon as possible in the group of customers you are interested in targeting.
If you have to pray for people to meet with you, if you need to continuously give into their discount requests…
…Then you or your salesmen probably lack authority. To put it in a more colorful way, if you “stink like a desperate salesman”, people will smell it from miles away and you will have to work twice as hard to achieve the same results as someone who is recognized as an authority in his field.
It’s for this reason that for years I’ve been hammering on the importance of having a sales system that is not based on tons of catalogs, or on endless presentations in which the seller talks to himself for two hours in hopes of stunning the potential customer.
And at the same time, there’s no money in content marketing, influencers or super complicated social media strategies. These are just tools that can also help you—for heaven’s sake—but if you want to find yourself in a position where the money comes to you, you have to build a hard base of people who consider you an authority in your field.
Because authority CAN be built. But to do this you need to find the starting point so customers listen to you without saying a word, without for free estimates and without going to your competitors to hear other pitches.
And that’s why the 2019 edition of Winning Salesman will focus on all the real tools, most concrete strategies and necessary procedures that you need to implement in your company now in order to acquire the power of authority.
In a nutshell, everything you need to:
- be able to sell a greater amount of products or services per transaction, without resistance from customers and without having to cut prices to do so;
- be welcomed by even the most prestigious or important clients who wouldn’t even look your way in the past;
- give a sense of urgency to all customers, who will suddenly stop postponing and want to get started immediately, with deposits and substantial advance payments ready.
And this is only an infinitesimal part of what I will help you achieve during the next Winning Salesman, to be held in Barcelona from November 28th to December 1st, 2019.
If you are dying to find out what other promises I’m committed to making you, click on the button below.
Rock ’n’ Roll!