MERENDA METHOD

If you’re still calling cold, this is for you…

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In the fall of 2011, the Keller Center for Research at Baylor University in Texas carried out a study to quantify the importance and effectiveness of cold calling as a tool to acquire customers on a totally unqualified list. The experiment involved 160 agents from all over the United States. Each agent was provided with…
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You have never seen the Dr. Oz show?

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Since its airing in 2009, “The Dr. Oz Show” has become one of the most successful TV shows in America—and subsequently in Italy. With its host, Dr. Mehmet Oz—cardiothoracic surgeon and teacher at Columbia University in New York—each episode is divided into several segments, which usually involve both famous and unknown guests with whom Dr.…
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A Lesson On Authority From The Queen Of Fashion

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With her unmistakable bob and ubiquitous sunglasses—which make her inscrutable to the eyes of those present during fashion shows—she is universally recognized as “the most influential figure in fashion.” This is Anna Wintour, the iron lady of fashion for over 30 years now. In fact, after becoming director of Vogue America in 1988, Anna managed…
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From Smelly Waiting Rooms To Fox Business

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There are Hollywood stars, pop stars and then there is Charlie Epstein, a financial consultant star. Charlie was a normal consultant who sold normal consultations to normal people. This was until he decided he was tired of working an inhumane amount of hours, waiting outside the door of his customers who unfailingly had no intention…
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Are you the “all you can eat” buffet of your sector?

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Hidden in the basement of a building, located next to a Tokyo subway station, is the tiny Sukiyabashi Jirō restaurant, run by the self-named Master Jirō, who has dedicated all of his 93 years to perfect the art of sushi. Jirō Ono is a true legend of the sector and a few years ago he…
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