RICH ICE CREAM, POOR ICE CREAM The image on the left shows a  Don Peppinu ice cream shop, (previously Tasta, a name that we have completely removed despite it being an already well-known name) shortly after re-branding with the Merenda/Ries Method. The restaurant, which covers more than 300 square meters, is not only visibly full…

For 95% of the nurses who underwent a test, saying “no” to a doctor proved to be practically impossible, even though they didn’t know what the doctor looked like or what doctor we were talking about. I’m not telling you this because I am amused by the anecdotes, but because the result of this experiment…

Given that there are many fundamental elements to be taken into account in order to be successful with one’s own business, one of the most useful for both short and (especially) long term is to transform yourself into an authority of your industry. Obviously, in order for you to establish yourself as an authority in…

“The magazine that boasts countless attempts at imitation” and “The first puzzle magazine foundation and diffusion”. Two statements that immediately bring to mind the queen of Italian summers, the most widespread pastime under the umbrella, in waiting rooms and in moments of relaxation … I’m obviously talking about Puzzle Week. Published for the first time…